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Since before the invention of the wheel, news of new ideas and products spread by word of mouth over time. With Facebook similar news can spread globally, instantly. Multinational corporations down to small businesses are using Facebook to take advantage of what marketers call word of mouth at scale. Would you be more likely to purchase or endorse a product that was recommended to you by a friend?
Subscribe to the BBC Worldwide channel: http://bit.ly/yqBWhy
BBC Worldwide Channel: http://www.youtube.com/BBCWorldwide
This is a channel from BBC Worldwide who help fund new BBC programmes.
Subscribe to the BBC Worldwide channel: http://bit.ly/yqBWhy
BBC Worldwide Channel: http://www.youtube.com/BBCWorldwide
This is a channel from BBC Worldwide who help fund new BBC programmes.
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